Until about a decade ago, corporate videos don’t mean a thing for prospective clients and business partners. That changed as small and big businesses changed the way they approach traditional Lakeland video production. Now, there are more creative ways to use corporate videos for a business.
In today’s world of massive communicating tools, videos have become a way to tell a story, and companies need to turn themselves into storytellers in order to use corporate videos more impressively.
1. Find a purpose and stick to it
Corporate videos have very different purposes. You need to identify which purpose the video has, and you need to stick to it. Videos are mostly designed to: get new customers, get new employees, sell or promote a product, and raise brand awareness. Think about what your company needs and how you can offer and promote that in the video.
2. Draft a plan
The logistics of directing a video production can be lost for most business owners. If you cannot do it alone, you have to consider hiring a Lakeland video production company. Just make sure that it is clear to the designer what you need to market in your business. You also need to plan ahead and find people who will work on your corporate video.
3. Find stories that engage your audience
As mentioned above, each video is different and has a different purpose. Some appeal to the emotions. Some are action-packed. Some are funnier. Know who your audience is and create a story that will appeal to them. As you plan about creating your video, consider the stories and which are strong enough to get your business’ message across.
4. Production value matters
Your corporate videos don’t need to be as good as an Apple ad, but it doesn’t have to be shot with an iPhone, too. There are many video producers out there who can fit your budget and what you’re aiming for in your video. If you want these corporate videos to have an impact in your business, you need to invest in them like any of your marketing strategy.
5. Share your video
Once the video is ready, you have to share it for the world to see. As long as it follows copyright laws, it should be uploaded on YouTube and shared on Facebook, Twitter, Instagram, Snapchat, and virtually every social media platform you can think of.