This is where the actual work in Lakeland video production gets tough. If you think you know about sleepless nights during the pre-production process, then think again. The production process is where you must execute everything you planned. It’s really like going to your own wedding. You planned it for months and months, but you aren’t really sure if the people you hired (coordinators) will be able to execute your plan well.
Are the flowers going to arrive in time? Will the music be good? Is the food going to be served hot? No matter what you do, you are completely in the mercy of your suppliers. Thankfully, that’s not how a video production works. As a business owner and the “boss” of the production company that’s creating your project, you have the power to monitor, manage, and influence the decisions during the production process.
That’s not to say you should micro manage everything, and that you should exercise your power over the production company. While it may be good to always be on top of the situation as a business owner, you may want the production team to lead the way when it comes to the artistic side of the story (especially if you have already agreed upon certain elements and factors).
The main phases of the production stage are: graphics, camerawork, animation, music, sound, lighting effects, narration, and video footage. At this stage, you want the team to produce a quality video that will get your message across to your potential clients. You want the message to be as clear and concise as possible, so it’s important for each scene, each dialogue, and each image to be scrutinized.
Basically, your storyboard is done during the pre-production process, so all you have to do during the production phase is to follow it to a T. Remember how stressful the pre-production phase was? How many hours did you spend looking for the perfect venue where the video can be shot? Would you want all those hours to go to waste simply because you haven’t monitored the shooting process?
The storyboard was made to make it easy for the production team to create the story you want for your corporate video. The only difference is that in the production phase, you have to include certain elements such as lighting, sounds, music, and narration. But all of these are also included in the storyboard and the script. If you know them by heart, you’ll realize how effective it is to making your life more bearable during the actual shooting of the video.