Do you know that the average Internet user spends about 88 percent of their time on websites with videos? Or that a minute of video is worth 1.8 million words? That is how important Lakeland video production has become in this digital age.

Now that you have understood the impact of videos for your company, it is time to decide on what kind of video production your business needs. There are many you can choose from, but none may be as beneficial for your company as a brand documentary.

When a visitor opens your page, do you want him to simply navigate your homepage without knowing where to go or what to check out? A brand documentary can play right at the introduction page. It can serve as a “teaser” of some sort. It is the brand’s story, personality, and philosophy all rolled into one.

To make it even more personal, you can add an employee and client testimonial. This will help any visitor take your business seriously. Because there are so many information floating around various industries and business, a brand documentary will help you clear out all assumptions. You can tell your own story through it.

In making a successful brand documentary, you must remember these three things:

1. Make it personal. Your brand is the company’s story, so make it as personal as possible, and allow the documentary to have meaningful stories. Let your employees speak there. They can share their experience of working under you and promoting the company.

2. Focus on your strengths. If your company has been around for years, this is where you can highlight that. If you are new in the industry, but has been very innovative, you can stress that out in the documentary, too. Your video should be a reflection of what your company can offer that others cannot.

3. Be brief. Although it is called a documentary, your Lakeland video production should not exceed more than three minutes. People hate to wait, so your video should be direct to the point. There should be no mix up in the information. The challenge is to hook the visitors in the first 10 seconds of the video.

When these all come together, you should have a brand documentary that reflects your company’s goals. It should not only speak to your targeted audience, but it should also be an inspiration for your employees while your shareholders should be informed by it.