A corporate video is typically used by companies to showcase the company’s culture and employees to the general public. Instead of product videos, corporate videos aren’t meant to sell products and services, rather, they are simply used to show the public, and can be used for recruitment purposes as well. At its core, corporate videos are intended to show a more human side of your company, by letting the personalities of your talented employees shine.
There are numerous benefits to having a corporate video for your company. For one, as mentioned, these can be utilized to attract talented potential employees. A person is more likely to work at a company that showcases positive qualities, such as teamwork and respect among employees.
Another significant benefit of having a corporate video is the fact that this is an excellent way of explaining the company’s culture and goals in a short, easy to understand format without resorting to technical jargon that may be difficult to understand. A corporate video is also a great marketing tool, and can be used among numerous online platforms, like social media and job portals.
Before we get into how you can make a company video that gets attention, here are some general guidelines of what to avoid when making your company video. After all, it helps to know what to avoid as well as what the right things to do are. One of the worst things that you can do when producing a company video is rely on over enthusiastic speakers that say a lot of scripted buzzwords.
After all, you rcompany video is meant to humanize your company, so you should be avoiding gimmicks that tend to alienate your target audience. You should also tone down the special effects and transitions, as this looks tacky, and doesn’t present a good image of your company.
Now that you know what not to do when making a corporate video, here are a few tips on how you can make your video really stand out. Before the actual shooting, make sure that the team that’s handling your company video takes the time to sit down and outline what your main message and points are, to provide a coherent direction throughout the video.
Don’t make your video too long, it should be long enough to say what needs to be said, but not too long that your viewers end up bored. Finally, because this is your company’s corporate video, make sure that you showcase your company’s employees and offices. It is less costly than hiring paid actors, and it showcases a layer of transparency that your customers are more likely to trust.