If you have a small business, you may decide to do-it-yourself some other needs in the company. If you own a restaurant, you may want to DIY the menu or the place cards. If you have a hardware store, you may DIY the flyers or the coupon stubs. It’s a practical thing to do if you don’t have a large budget for now. However, this does not work for Lakeland video production.

While there are many aspects of the business you can do by yourself or with the help of your friends and family, its advertising and promotion is simply not one of it. Video production is a job for the professionals. Although you have taken a lot of iPhone videos and edited them for effect, this won’t be the same as producing one that should promote your products and services.

Knowledge about basic SEOs

Most video production companies now are adept at using SEOs to strengthen their videos. They have finally realized how important is it to use these key phrases and keywords to attract more audience to their videos. Without a good search engine result, your videos won’t be as effective, no matter how good they are made. You may know about SEOs, but you may not realize the importance of their placement in a video production.

Length of the video

How long should the video duration be? You do realize that the length of the video will vary depending on your intended market, right? If you do the video by yourself, there’s a good chance that you won’t be able to cut the video at the right mark, especially if it’s a teaser. Professionally-done videos are subject to a lot of editing. Different people will look into it, review it, and inspect every nitty-gritty of it before it gets passed to the final stage. You won’t have this same filter.


It doesn’t matter how creative you think you are. Video producers are academically learned on how to use their creativity for an effective video that could attract more customers to buy your products and services. If you know how to use the different editing tools, that’s good. If you know how to animate objects, that’s good, too. But it doesn’t mean these are the things your Lakeland video production needs. It only means you’re creative. Using these knowledge to make an advertising video is a completely different beast.