Saying that online videos are popular is a gross understatement. In fact, it’s not even an exaggeration to say that they actually rule in the world. Recent students have shown that YouTube receive about six billion hours of viewing in a month. The average person will spend about 40 minutes per session on YouTube on all forms of Lakeland video production—promotional, documentaries, news, and educational videos.

However, the attention span of viewers continues to shorten, thanks to the proliferation of short videos on platforms like Facebook, Twitter, Instagram, and Snapchat. Videos are snow being produced in such a rapid pace it’s hard to keep up with them. Since these are mostly 30-seconder (or even less) videos, they are easy to produce and disseminate.

Here is a list of some of the most powerful types of videos we see on the internet:

Promotional videos

These are the examples of promotional videos: talking-head, testimonial, presentation, explainer, event, keynote slideshow, advertising, comparison, giveaway, product review, destination, and announcement videos. Promotional videos have long been popular because of the powerful mobile devices that support them. These videos have easily adapted to the habits of today’s viewers—they are shorter, more concise, and engaging.

Viewers have control whether or not they want to watch a promotional video, unlike with TV and online ads that just play without any control. There is a call to action in promotional videos, so customers will know what to do with the information they receive.

Informational videos

The examples of informational videos are television newscasts, interview questions and answers, streaming video online news websites, social media-shared snippets, and public service announcements. Journalism is the example of a purely information video. There is no need to imagine where the event is happening because the sights and sounds of the news are enough to give you a good grasp of it.

Thanks to mobile devices, even the spread of information is now on the hands of mobile users. As long as they have a mobile device or a handheld camera, they can gather news and spread it to the people.

Documentary videos

The common examples of documentary videos are poetic, participatory, observational, expository, reflexive, and performative. Documentaries are a mix of truth and fiction. These are nonfiction videos that aim to examine some aspects of reality. The purpose is to spread information, to instruct, to educate, and to keep a historical record.