Every business recognizes the importance of having a Lakeland video production that will promote the products and services, pique the interest of the customers, and build a strong client base. However, not all videos are successful. Some are less successful than others and there are some that are failing in a major way.
How do you know that your video production is thriving? How do you know that it is doing its job? How do you know that it is failing and that it does not work as it is intended to work? Here are the signs that you should take out the video and produce another one (or maybe offer it in some other form).
There are no new views in the past weeks…
Since it has been launched, how many views did your video have? How many customers have it brought to your business? Minus your “views,” did its “views” increase? Are new people watching your video and possibly being persuaded to support your business? The first tell-tale sign that there is problem in paradise is when there is no new views for your video. There should always be a fresh and unique view because this will mean new customers have been possibly reached. Without the number of views ticking up, you are left to wonder whether your video is creating enough noise to attract attention.
Engagement on your social media accounts have dropped…
Sure, some people may be viewing your video. There may be thousands, if not hundreds of thousands, of views, but are these numbers translating to engagement. Views are fine and important, but there’s another factor that should be watched out for when we’re crunching success through video views. Your potential market should be engaging using your social media accounts. They should be posting comments, suggestions, and even complaints about the video or your business. Without such an impact, your video may not necessarily be affecting people as it should.
No new inquiries or transactions in your business…
Every day, you should be receiving a number of inquiries about your products and services. There should be new transactions as well. These keep the business alive—the one thing that a Lakeland video production should provide for your company. However, if there are no new inquiries or no new transactions, it only goes to show that the video is not serving its purpose at all.
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