The question remains for many small business: Is video marketing good for my business? The answer is a simple and unequivocal “yes.” Lakeland video production will help your business prosper, will attract your target market, and will give you a shorter time period to reach your ROI. All of these benefits should be enough to convince you to hire a video production company and start shooting a video that will show all your business’ strengths.
Video means conversions and sales
A study found out that a video on your landing page can increase conversion by as much as 80%. It will work regardless of where in your website you will put it because visitors will naturally gravitate towards it. There’s also a 74% chance that visitors who watched an explained video about a product will buy that very same product. So, see? Videos convert to sales.
Video provides good ROI time
Sure, making videos can be hard and hiring a production company will cost money. But what a study actually found out is that 83% of businesses say that video provides a good return of investment. Meaning, there is only a short amount of time you need to wait before the money you spent on making the video returns to you. Videos pay off big time. Besides, online tools are improving all the time that even your smartphone can take and edit videos.
Video build trust
Customers will seek your products because they trust your business. In order to build that trust, you have to show it through the products and services that you offer. Videos ignite the emotions of customers and they have become a powerful tool to show that the target audience can trust the makers of that video. Videos can make consumers feel comfortable about shelling out money for your products and services
Video is loved by Google
Watching videos mean visitors will spend more time on your website. This will send a signal to Google that your website can be trusted. In fact, you are 53 times more likely to show up first on Google’s search engine if you have videos embedded on your website.
Video is trusted by mobile users
Ninety percent of consumers watch videos on their smartphones. In recent years, the number of smartphone users has increased exponentially, so that means your videos have wider and better reach now than before. Your audience will keep getting bigger as long as your videos are optimized for mobile viewing.