Nowadays, everyone can work a camera. You have your smartphones with you, right? Try and take a video. Now, edit that video using one of the many apps you can download from the app store. It looks perfect when uploaded on social networks such as Instagram and Facebook. Unfortunately, that’s not the same as a Lakeland video production. No matter how good your DIY skills are in creating video content for your Instagram feed, it is not the same as having a professional shoot the video when it comes to promoting an actual business.
The number one reason why should probably not hire an amateur or DIY your video production is because quality videos take a lot of time to create. Professionals know how to shortcut things or they work faster because they know what they are doing and they do it all the time. They have established a system that would allow them to work faster and more efficiently. On the other hand, DIY videographers would have to blindly follow what little they know about video production.
Need for equipment
Professionals are being paid thousands of dollars because they have the right equipment to do the job. They have lights, editing equipment, HD cameras, etc. An amateur videographer probably have a basic video camera that he uses to shoot mundane everyday things. This is not the kind of equipment you want for the video that would promote your business’ products and services. If you are aiming to impress your clients, a grainy video is not the way to go.
Quality not assured
You can never be too sure about the quality of the video production when an amateur does your promotional video. What kind of promises can an amateur give you? “I will do my best” is not enough for the kind of business you want to run. If you want to be successful in the kind of market we have now, you have to put your best foot forward. An imperfect video will not help you get to where you want to be. It is better if you can invest in a professional video production company that knows how to achieve the results you want.
Instead of focusing on your job of running and managing your business, you will be distracted by having to nitpick on every little thing your amateur videographer does. You will never be fully satisfied with a DIY video because at the back of your head, you know there’s a better way of doing this—through a professional videographer. It is a waste of time to be distracted from your goals just because you scrimped on a video production.