One of the first things that you learn as a videographer in the business of video marketing is that one of the greatest things about using video as a marketing tool is its versatility. Plenty of companies and businesses are turning to video as a form of marketing.

The reason behind this is because video marketing and video content in general is one of the most effective forms of marketing available. More businesses choose video as a way to provide information as well as advertise their products because video is the fastest way to deliver the most amount of information in the least amount of time.

If you’re in the business of being a videographer in the video marketing industry, you should be aware of the different types of videos available to you. Here is a list of the basic types of videos that you can make use of in video marketing.

Product Videos

Product videos are favored by companies whose entire business models revolve around the products that they sell and advertise. You can use product videos to showcase specific products that the business sells, or show how these products are to be used. The great thing about it is that whether you’re showcasing software or a physical product, product videos allow customers to fully understand the extent of the product.

Brand Videos

Brand videos are used to provide an inside look into the inner workings of the company. These are used to advertise the company, as well as raise a level of awareness about what the company does. When working on these as a videographer, these videos usually include the company’s vision, mission, and goals, and can be used to appeal to a wide audience.

Customer Testimonials

This is type of video format that many companies use to build up social proof. As a videographer, your main goal is to interview past clients and customers and ask them about their experiences with the products and services provided by the company. Consumers are more likely to transact with a company that has a high level of social proof.

Event Videos

If the business you’re working with holds regular events like corporate outings, conferences, and other similar events, then your job is to document these events through video. Creating a collection of highlights of the event, or compiling the discussions and other high points of the event are a great way to chronicle the event into one video.