It’s not enough that you believe in your company, the Lakeland video production company that you’re going to hire should also believe in your products and services, too. After all, they are going to create one of the most important, if not the most important, aspect of your promotional strategy.

There are many video production companies out there that pride themselves for being able to produce instant results in a matter of days or weeks. They say that the way they created the video attracted more customers and clients to the business. While that is always an essential factor when considering which company to hire, that’s not the be-all and end-all of searching for the right video producer.

Here are the five things you must look for in a video producer:


Be wary against people who are too cool and too confident. There’s a big chance that they’ll say what you want to hear and not do what you want them to do once your back is turned. You want to work with someone that can show empathy and compassion to the goals of your company, especially if you are just starting out.


The first sign of professionalism is when the producer arrives before the actual meeting schedule. If he/she arrives late, that’s a bad sign already. People in the video-producing industry know that schedules are always packed and the timetable is always short. If they are late for your meeting, they might not meet the deadline you will set for them.


They may have been successful because they use one formula to create their videos. However, you don’t want to have the same corporate videos as any other businesses in Lakeland. You want to be different. You want to be unique. The Lakeland video production company has to be able to present something new to you.


Have you ever encountered someone who constantly badmouths other clients or suppliers? That’s not a good way to build a good relationship. If the video producer is always saying something bad about “this client of mine,” then it’s time to put a stop to the professional relationship. Who knows what he/she is saying behind you?


We all want inexpensive purchases. That’s the reason Black Fridays are always a hit. But if the company you’re hiring is offering to produce your corporate video for 1/10th of the price other companies quoted you for, you might want to think twice. What’s the catch? Maybe they are using a low-end camera? Maybe they are just renting out editing equipment? Find the catch and get out before it affects you negatively.