We all know that a business cannot survive these days without using some form of media, whether traditional or the new media. It seems to everyone that photography and videography are a ubiquitous need for just about anything—cementing memories, documenting important events, and marketing products and services.
Gone are the days when traditional word of mouth is the norm and people would actually speak superlatives about your company to their friends. Today, if you have ever gotten a good recommendation, trust that the customers sang your praises on his social media account.
But that does not mean that traditional media should not be minded or that you can skip producing materials that will fall under the category of traditional such as posters, billboards, flyers, and brochures. Trust us, the reason why companies still hire people to hand leaflets on the streets and the entrances of grocery stores is because they work.
What do you think of traditional media? Maybe you have never lived through the golden age of television and radio and newspaper when all advertisers are focused on making it to the front page or having their commercials aired during primetime.
Aside from investing your advertising budget on TV and radio airtimes and newspaper space, you can also print out flyers, posters, and brochures.
Every time that a potential customer passes by your store to inquire, you should hand him a brochure and answer any questions he might have. Whatever you tell him, he could forget in about two minutes. But the brochure will last, which is why businesses still prefer to have them printed and given to potential clients.
On the other hand, well-placed posters are also beneficial for any business. If you put up your poster where your target market hangs around, they will likely see it and bookmark your company in their minds.
How would the world look like now without social media, without Facebook to tell us where to go, without Twitter to tell us what’s up with the rest of the world, and without Instagram to inspire our next travels?
What would businesses look like now without social media? Where do we post these multitudes of photography and videography we took of our products and services?
Practically every person you meet on the street is on social media. If your business is not on Facebook or Twitter or Instagram, you are missing out on tons of opportunities that could be highly profitable for your business.
As long as the photography and videography quality is good and the content is relevant, post away those photos and videos for everyone to see.