Now that you have realized the importance and the power of using short Lakeland video production for your business, it’s time to put them in actual use. There are so many ways you can use short videos for your business, but the most effective ones are right here.

Show how something is done

Showing your followers how to use something is the easiest way to harness the power of short videos. You know how Instagram pages use short videos to show how something is done or in most cases, how a meal is cooked. They can show these how-to videos in just under 30 seconds. That’s just enough time that your followers can spend on your post. These quick meal videos drive traffic towards your site.

Showcase your skills

If you’re looking to showcase your talents and your skills, Facebook and Instagram are two of the best platforms to do it on. As the two most popular social media platforms, Facebook and Instagram attract a lot of attention from their consumers. Because each video is short and engaging, it’s hard not to watch them. If you have a business you’d like to promote, you can also put a call to action at the end of the video.

Promote an event

If you’re promoting a concert, for example, what’s the best way to attract potential concert-goers? Through a video, right? But you can’t certainly advertise using a lengthy video because that will annoy even the most loyal of fans. People don’t have time to watch such videos. They want short videos that will show them the talent of the artists and the information needed for the concert—where to get the tickets, how much the tickets are, where the venue will be, and when it will be.

Reveal a new product

You don’t actually have to be super transparent when revealing a new product. You can have a guessing game or a video reveal of your new product. Instead of instantly telling the consumers what’s up and what’s new, you can tease them with short videos and reveal the new product at a designated date.

Do a BTS video

One of the most fun ways to engage with your consumers is to make a behind-the-scenes video wherein you can let them see how the products are made and how the company works. This is a way for the company to reach out to your loyal clients. A personal Lakeland video production such as this will make the customers feel closer to the company.