It is very well-known today that video is the medium of choice when it comes to digital marketing. As a result, it’s been found that video content is some of the most common content sought after by users and online customers. Because of this, more and more businesses are looking to implement corporate video and other forms of video content into their own marketing strategies.
While this is a pretty smart business move, it’s very important that you pay attention to the kind of content that you’re putting out and how it reflects your business as a whole. A lot of corporate videos, while well-intentioned, tend to give off the wrong impression because of how the video is made.
A lot of company videos tend to be a bit boring, which does nothing to help the reputation of the company. If you’re worried about this happening, here are some tips to help make your corporate video more fun.
Make use of animation
Have you seen the video content that companies have been putting out today? They’ve been pushing the boundaries of creativity through different methods of storytelling and technology. One of the more popular ways that videos have been becoming more and more creative is through animation.
You should seriously consider using animation in your videos in order to make it more interesting, visually. In order to help you get a good idea of what you should be doing for your videos, you should take a look at your competitor’s videos to see how they’ve put their videos together.
Don’t use typical tropes found in corporate video
One of the main reasons why corporate video gets such a bad reputation is that most companies that utilize company videos tend to follow the same kind of format.
They tend to be very dry and boring, which reflects very badly on the companies themselves. In order to avoid that association, you should take a look at these videos to know what you should be avoiding in your own video.
Don’t overdo it on the corporate-speak
This might be hard to apply, but when creating your corporate video, you should avoid making too much about the corporate aspect of it.
This is one of the main reasons why a lot of people find it hard to continue watching a lot of company videos and why they tend to be so boring. Avoid making your video too technical and make it more appealing to general audiences rather than to a specific demographic.