When was the last time you watched a movie or film? More to the point, when was the last time you made plans to watch a movie that you were intrigued by? What helped make the decision to watch that film? Chances are, you’ve watched plenty of trailers for movies or a video production that helped influence your decision to watch or pass on a movie.
A trailer is a great and entertaining way for you to build up some buzz and interest for your video or film early on. However, while a good trailer is always great for generating some interest, it also has the potential to go very wrong, if you don’t know what you’re doing. Here are some things that you should know about creating a trailer for your video production.
You need to use your trailer to generate interest
One of the most important things that you should remember when you’re putting together the trailer for your video or film is that the main point of a trailer is to generate interest in your video.
Plenty of big-budget productions release trailers about a year before release, and then another about three or four months before release, and a final trailer a month before release. This helps generate a consistent flow of interest without overdoing it.
When you put together your video, don’t try too hard by making it overly clever, remember that you have to make it appeal to your target audience. You need to present your video in such a way that people will feel like they definitely want to be a part of the showing.
Hire a good editor
One of the key components that make up a great trailer is the level of editing that goes into putting the trailer together. However, you definitely have to be careful with how you choose to edit your video and what happens in the final product.
If you make your trailer out to make it seem like your video is the greatest thing to ever happen to the world of video production, only to remove a lot of the footage for the final video, you will lose the trust of your audiences everywhere.
You have to make sure that when you edit your trailer, it’s interesting enough to generate the needed interest, but not deceptive in how it’s being presented. Learn how to edit and use music to make your trailer generate the hype that it needs.
Don’t give too much away
This is a common problem that you see with a lot of movie and video production trailers nowadays. When you watch a trailer, it seems as though you don’t even have to watch the movie anymore because the entire plot seems to be laid out in the trailer itself.
You have to learn how to balance giving enough content to keep your audiences interested enough to want to watch the video without giving the entire thing away.