Social media has provided businesses with plenty of marketing and promotional opportunities, especially when it’s used properly. Instagram is one of those social media platforms that can give great returns, even on a limited budget. Because of its visual nature, it is highly recommended that you work with a professional Lakeland videographer or production expert to help you create visually appealing content for your followers.

Here are some tips to help you learn how you’re supposed to work with a professional to come up with good quality content for your business’ Instagram page.

Hook them in from the get-go

Remember that Instagram is a scrolling platform that people browse on the go. They’re not actively searching for something, instead choosing to consume content at their own pace.

Because of this, it’s important to create quality videos that hook them in right from the start. Instagram videos are only about a minute maximum, so every second in the video should count. Out of these, the first few seconds are the most crucial ones.

Getting those first few seconds right will help guarantee that users are actually watching your video content.

Keep it short

Social media, in general, is designed to be enjoyed during downtime and when on-the-go. Because of this, not only should you create content that gets attention right from the beginning, but you should also learn how to balance the length of your videos with the amount of content you can include in that short video.

It can be tricky to figure out how to do this, but over time, you’ll figure out how to find that perfect balance of content and length.

Learn how to use Instagram stories

Instagram promotion is not something that is focused on only creating content for your posts. As a business, you should also learn how to use Instagram stories, which is a feature where you put up a post that is active for only 24 hours.

You can use this feature to promote certain events or promos that work on a time constraint. For example, you can feature a promo code that only works for as long as the Instagram story is still active. It’s really simply a matter of being creative with your posts.

Be creative with your videos

With the sheer amount of content being uploaded onto Instagram every year, it can be intimidating to try to figure out how you’re supposed to compete with everybody else.

Work with your Lakeland videographer to come up with the best kind of videos that appeal to your target demographic. Don’t limit yourselves to boring, generic videos, take the chance to be creative with the video content that you create for your audience.