In today’s fast-paced world, it’s absolutely necessary to have a good quality Lakeland video production on your website. Studies showed that a 60-second video has the same value as 1.8 million words combined. Can you believe that? It means that no matter how much content you produce for your website, a single video can easily overpower all of that.
That’s not to say that words are not important when it comes to creating these videos. In fact, words will showcase the message in your video. Without properly wording your videos, the message of your business will get lost and only the images will remain. What would a video be like without the message? It will be almost useless. Just like a story without an accompanying image or video, the impact is lacking.
Here is a simple guide to making sure the Lakeland video production company you hired is doing the right thing:
Get to the point
During your meeting with your producer, make it clear to him that you want to get to the point when it comes to the message of your video. Although viewers and potential customers may be interested about your business, they would only be willing to listen and view your video if it is entertaining from the start. Do you know that you only have about 5 seconds to hold a viewer’s attention? Get straight to the point and capture the audience’s interest.
Make it short
The average attention span of viewers before finally deciding to finish your video is about 10 seconds or less. If you bore them within those seconds, you’ll lose the potential to get the sale. Although making a one-minute video is way harder, you should find ways to do it because that’s what sells.
Include a call for action
Most people don’t realize that making a corporate video is much like writing a classified ad. You have to include a call for action. What should the customers do? Call your hotline? Buy the product directly? Visit the website? Be clear to your target audience what you want them to do.
Create a bullet list
When finalizing the content for the video, make sure that each item is bulleted. That way, no message is lost in the process. You have to make sure that every point was reflected in the video.
Check the video format
There are numerous platforms and devices from which we watch the Lakeland video production. Make sure that the company you hired will build the video in different platforms, so that you can upload it and your audience will be able to view it without hassle.