Running a drone videography business is no joke. The competition is high. The trends are ever-changing. The technology is developing like crazy.
It’s hard to keep up with the number of demands that are in the industry for a drone videography service, but what’s harder is running the actual business where clients are complaining about the rising cost and the technology becomes harder to keep up with.
Keep clients coming and retain old ones
Because there are a lot of competitions out there (not to mention that even ordinary people own a drone and know how to fly one), you need to keep customers interested in your video services.
You also have to retain old ones and make sure that they will keep coming back to your company if and when they need aerial videos taken again. Your marketing and advertising strategies will seemingly never end. You have to be on the lookout for incoming competitors and be ready to match their offers.
Update social media feeds regularly
Keeping your clients interested means having to engage with them regularly. That can happen on your social media platforms such as Facebook, Twitter, and Instagram. Keep these accounts updated with your latest projects, promos, discounts, and new services being offered.
You can also update your clientele when you purchase a new camera or a new drone. Posts about your new equipment will keep them informed that you are using the latest in technology to provide the best service.
Keep up with trends and new technologies
In the past couple of years, the number of drones and cameras available in the market has probably quadrupled. Anyone with $100 can now own a drone, thanks to many of these unmanned aerial equipment being made cheaply in China.
This also means that people may no longer be interested in hiring a drone videography company since they believe they can make their own videos using their affordable drones and cameras.
Though this is correct, try to point out the advantages of hiring a professional drone videographer. Simply said, the quality of your videos cannot be matched by a cheap drone and camera setup.
Manage the finances and logistics
On top of everything—keeping up with new technology and marketing your business on social media—you also have to take care of the finances and logistics involved in running a business like this.
Managing your employees, paying taxes, computing the profit of the business, and finding new investments are some of the things you have to do to keep the company operational.