Drone videography has really boomed as a business in recent years. Before, it was considered a really convenient way to map out locations, help out in construction sites, and other industrial uses. Today however, drone videography is making its mark as a commercial events documentation option, providing to be a popular form of documentation at live events and weddings.
However, while it’s certainly true that there is a huge demand for drone videography and its corresponding services, as a result, the market is oversaturated with businesses offering drone services.
Because of this, plenty of businesses are forced to lower their prices and eventually end up going out of business. So how do you, as a drone services business, manage to stay afloat despite the market competition?
After all, running a drone business needs much more than a drone and the skills to fly it. Here are some tips that you can keep in mind that can help you keep your drone videography business afloat.
Specialize in an industry
The great thing about drone videography is that its use can be applied to plenty of industries and in many different ways. For example, drones have been used in the Japanese agricultural industry to help streamline the processes involved in agriculture.
While we’re not saying that you should offer up your drone to help harvest crops, we’re saying that its application in various industries is remarkably versatile. Research into the different industries that can make use of drone technology, and find your niche from there.
Choose what services you want to include
Drone videography is more than just shooting video for clients and putting it all together. There are a number of uses for this footage as well. Some clients hire drone services to help market their own businesses. Other require a more sophisticated use of drone footage, such as 3D imaging, and mapping. Like we said, it’s a big field.
Do your research
As you can see from the rest of the article, research is a large part of making sure your drone business thrives. You can’t jump into the industry blind, you need to be prepared with the relevant information that can help you make smart decisions that will benefit you. From industry trends, average pricing, and the different industry application, you must be as thorough as possible in order to succeed.
Marketing is the name of the game
You can be the best drone videography pilot in the world, but it won’t mean a thing if you don’t know how to market your business. Your shots are a great marketing tool in itself, it’s up to you on how you use it. Make use of SEO, get yourself set up with a website, be active on social media, do whatever it takes to get the word out there.