If you’ve never worked with a Lakeland videographer before, you may be anxious about what they can do for you. After all, while video content is one of the most highly sought after forms of content for marketing nowadays, it is still relatively new in regards to the degree of how it’s being used nowadays.

This is one of the reasons why plenty of people are still wary about using it for their marketing needs. However, it is still enough to give someone pause when considering the use of video for their marketing.

To put your mind at ease, here are some of the different video types that a Lakeland videographer can work with when creating your marketing video.

Company videos

One of the main reasons why businesses hire professional video production companies is to have them work on their company videos. Company videos have come a long way from when they were first used in the age of VHS and TV advertising.

Back then, corporate videos were associated with boring videos that did nothing to engage the viewers, which left them with a negative idea of the company as well.

Nowadays, with the rise in popularity and demand for video content, many video production companies are more creative with how they craft corporate videos, which have made it a highly sought after production services today.

These can be used for a variety of applications, from recruitment to public relations, which gives the business a very high ROI on their corporate videos.

Social media videos

Social media is one of the most prominent platforms featured in today’s age of digital marketing. As a result, more and more online marketers have made it one of the main tools for online marketing as using this has the potential to reach a wider audience.

Video content features heavily in these platforms, as online users’ demand for more quality content only increases over the years.

When creating video content for social media platforms, it is always a good idea to keep in mind how the different social media platforms work, as not all video content will work equally well across the different platforms.

Product videos

For many companies, products are their bread and butter, and as such, product videos are another highly sought after service from many a Lakeland videographer.

Product videos are video content that is designed to focus heavily on the products of a company, whether as a part of a product launch or a general how-to for the customers to understand exactly how a specific product works.