The effective use of social media to drive traffic to your business’ website is an opportunity that should not be missed no matter how big a company you are. It creates brand awareness and it is an important component of a well-considered video production marketing strategy.
But we know that there is a struggle as well to connect the video content we post on social media and the videos we upload on our companies’ main site. Surely, they cannot be redundant? They cannot be one and the same. Your social media post should act as a fishing net. You want to cast a wide net in order to catch the largest fish.
You can and you should create content on social media because this is where your prospects are but ultimately, your goal should be to drive traffic back to your own website. You can do these by creating secondary pieces of your video production. These pieces will act as teasers to the main video, which should be ready on your main website.
Social media channels have their own brand of videos. They are short and catchy and interesting. These bite-sized videos will create a desire for the viewers to know more about your business, its products, and its services. These secondary pieces are what we call the short teaser trailer, a live event, outtakes, and sub-clips that can be easily shared on Facebook, Twitter, Instagram, and YouTube.
The trick with creating these secondary pieces is planning them early on. They should be a part of your plan from the time you conceptualize the production. Include them in your thoughts when writing the script, hiring the actors, and finalizing the shot list.
As the video producer, you are responsible for making sure that there will be enough footage to create a teaser trailer for a commercial. You wouldn’t want to find out later on, when all has been completed, that you don’t have enough footage for a small video clip.
Editors will be willing to create trailers and teaser videos for you. The truth is, 90 percent of the work is done. The footage is available. It has been edited. He only needs to cut and splice the parts that he will include in the teaser trailer.
When it comes to creating outtakes, ask someone to shoot the behind-the-scenes of the video production. Your customers will love to see the effort it takes you to produce something that they will enjoy and that will catch their attention.