One of the main goals of any Lakeland video production project is to come up with a video that is a visually-appealing as possible, especially as this is needed to send the brand’s message across with the video. Plenty of amateurs are very static in the shots that they use for their footage that the final product looks very unappealing and, well, boring.

You have to learn how to work with different shots to come up with a video that engages the audience from a visual level. To help you out with this, here is a simple guide to the different kinds of shots that can be used in a Lakeland video production project.

Extreme wide shot

This is also known as an extreme long shot. It is commonly characterized as a shot of the entire shot, with the subject being a bit far off in the distance. This is often used as an establishing shot as it can be a very useful type of shot for conveying emotion within a scene. The subject is not the main focus of the shot, the scenery and how it fits in with the mood of the scene is.

Long shot

In the long shot, the subject is seen a little close compared to the extreme long shot, but the main focus is still the scenery. This can also be used as an establishing shot.

Full shot

With the full shot, the subject is now the main focus of the shot, with the scenery being a secondary element to the shot. It can be a great way to convey movement and action within the shot.

Medium long shot

A cross between a full shot and a medium shot. This type of shot consists of a closer look at the subject from the knees up.

Close up

Of course, close-up shots are a great tool to use in any Lakeland video production project. This is a very tight shot as it is focusing on the subject’s face and head. Since this is a very close shot, this kind of shot is typically used to convey the depth of emotion and the mood of the subject.

These are just a few of the shots that are typically used in any video production project. Make sure to experiment around with the different types that you can use for your video to see which ones work best for the message that you’re trying to convey. A combination of these is a great way of getting your audience’s attention and keeping them engaged.