As a Lakeland videographer, your skill shouldn’t be limited only to how well you created video content. In the age of social media and digital technology, there is more demand for professionals to incorporate this kind of technology into their existing pool of services.

As a videographer, you may be called on to incorporate video marketing into your repertoire, especially if you’re looking to have your content seen by more people.

However, if you’re looking to jump into the world of video marketing, you have to make sure that audiences are compelled to want to watch your content, and one of the best ways to do that is by reeling them in with a good thumbnail.

Here are some of the marks of a good video thumbnail if you’re looking to expand your reach as a Lakeland videographer.

Be consistent

If you’re planning on publishing video content regularly, it’s important to maintain consistency with your video thumbnails. This is especially important if you’re looking to establish a name for yourself in terms of video content.

Your thumbnail should reflect your brand, and if you’re looking to garner a steady stream of viewers, you should maintain your brand throughout your video thumbnails to make your videos more identifiable.

Make it pop

Remember that you’re trying to catch viewer’s attention with your video thumbnails to get them to watch your video content. To do that, you have to make your video thumbnails more visually interesting. Don’t let YouTube or whatever streaming platform you use choose your thumbnails for you.

You can create your own thumbnail by choosing an interesting shot from the video and adding effects or text to make it more visually interesting. It’s all about catching the attention of your potential viewers. \

Use high-quality thumbnails

Remember that your video thumbnail is a preview of your video, so it’s important to stay away from pixelated thumbnails that don’t really show anything.

Whether you’re taking your thumbnail from your video or if you’re going to be doing some editing on it, it’s important to keep all of your work in high-res to maintain the good quality of your work.

Make sure that your thumbnail matches the video

In line with the consistency of your videos, it’s important that the quality of your thumbnail matches the quality of your video.

You can create the best video thumbnail, but if your video content looks bad, then you will have very little chance of getting a following as a Lakeland videographer. Make sure that you live up to your work.