Only a small percentage of the people who work in the Lakeland video production industry actually went to film school. Many just learned the trade as they go along.

But while the industry does not require anyone to attend a film school to be good in producing videos, it pays to be knowledgeable about the importance of the video’s production value. In a nutshell, one can easily see the difference between an amateur video and a professionally-shot video.

Lights

If you think about it, the secret to making a great video is in the lighting and audio. With proper lighting and sound, you can make a video that your audience will want to see again and again. Here’s what you need to remember: what looks great in person will not necessarily look great in the video, too.

There are many aspects and factors that affect how an image looks in the video. Cameras don’t have the vision that humans do. What you see in reality will not automatically be reflected in videos unless you use the right equipment and tools.

Cameras require good lighting to create images whose colors appear the same in reality and in the videos. If you want the colors to be consistent, you have to make use of the right angle, lights, and reflectors. Even in daylight, professional photographers and videographers need reflectors to prevent shadows or highlights. With a camera, the lens captures everything to the point of exaggeration.

Sounds

Microphones are also designed to pick up a range of different sound frequencies equally. While humans have the unique ability to filter sounds and pick up only which is important for them to hear, microphones aren’t that smart. They are engineered to pick up the sounds from the subject and the surroundings.

If you don’t place your microphone in the right spot, it will pick up sounds that it’s not supposed to. You will end up with a Lakeland video production that is drowning in background noise. You have to invest in the right microphone and audio equipment to filter out environmental background noise that you don’t need.

The production value of your video is the overall look and feel of the video that contribute to its ability to send its message to its audience. It’s the combination of lighting, sound, scenery, and props that all aim to improve a video. If you want your video to look professionally done, make sure to focus on these elements.