Finally, a question you should have asked a long time ago. If your site’s homepage is still using photos, it’s time for you to update it with a Lakeland drone videography.
The investment is well worth it since more people are attracted to websites with video content, and Google also ranks sites with videos on their homepage higher. Don’t get stuck in the past. Customers will lose interest in your website if it cannot keep up with the times.
So, what should you do once you’re ready to have a Lakeland drone videography on your homepage?
Look For a Videographer
Search for drone videographers in your area by looking for them on Google and social media. Most of them are all too willing to show you their portfolio, a compilation of projects they have accomplished.
If the videographer didn’t present one, ask to see a copy of his previous work. You need to make sure you’re hiring the right person to create a stunning video for your homepage.
Plan a Concept
What is the point of your drone video? What do you hope to accomplish with it? There should be a concrete plan to make your homepage not just more appealing visually, but also more informative for your target market.
When you fail to plan a concept, you will be left with no guidance as to how to execute the campaign that will supposedly attract your market. This failure is a waste of investment.
Execute the Plan
Finally, it’s time for the shoot. Make sure that you and your videographer see eye-to-eye when it comes to the output of the video. He needs to understand every element of the video is important for your website. Without this understanding, the plan will fail eventually.
Be proactive in helping the videographer before and during the shoot (but remember not to micromanage videographers since they hate being told what to do about something they are experts of). Assist in finding the right actors, props, and location for the shoot.
Publish and Share
When the video is ready, don’t jump the gun and publish it without thinking about the timing. You need to make sure you’re publishing the video at an optimal time, meaning when the target market is already aware of the changes that will happen on the site’s homepage.
Once published, don’t forget to share the Lakeland drone videography and give credit to those who helped you achieve the output. Hopefully, your target market will notice the video and visit your website more often.