Marketing can be a pretty cutthroat industry. Marketers are constantly staying on top of recent trends and technologies to deliver the best marketing strategy that they can come up with. One of the marketing strategies that are becoming widely more popular is using a video production as a part of your marketing strategy.

The rise in popularity of video as a medium for marketing runs parallel to the ease of use of video in various social media platforms. It’s becoming easier for users to upload and share videos across different platforms with a click of a button.

In addition to that, there are so many different video types that can be utilized as a marketing strategy. Combine this with the fact that video is one of the easiest and fastest ways to convey information to a large amount of people, and it’s easy to see why it’s becoming a very popular marketing strategy.

However, because of its popularity, it can be difficult to get your video production to stand out among the thousands of videos that are being uploaded online daily. To help you out with this, here are some video production ideas you can try to implement into your marketing strategy.

Create a short video that showcases how your product works

These videos are very popular in Instagram. If you’re familiar with a GIF recipe format, they condense the process of creating a dish into about 30-45 seconds. It’s short enough to hold viewers’ attention, yet still entertaining and informative enough to make you want to watch more.

You can make use of this format with your products, and upload a short video production demonstrating how it works.

Plan an event where you invite users to join you in video chat

With services like Skype, Zoom, and Google Hangouts that allow a lot of people to participate in a video chat, it’s easy for you to schedule an online event where you can invite users to join your team for a Q&A. This gives them the opportunity to learn more about your business, as well as offers them a first-hand look at what’s going on.

Live stream relevant events and conferences

There may be events in your industry that plenty of people are interested in, but are unable to join due to distance, time, or financial reasons.

Fortunately, it’s easy enough to set up a video production to livestream the event on social media. This allows users to participate despite not being there, and also helps them stay up-to-date with the industry’s current trends.