How do you think a Lakeland video production is made? How do you imagine the process to be? Have you ever attended a brainstorming session for a video production plan? Have you seen how videos are being shot and recorded? The common misconception about making videos is that it’s easy… and also difficult. It’s somewhere in the middle. Depending on the type of video you need, the process can either be a breeze or time-consuming.

Pre-production

Three things happen during the pre-production. One, you think of the concept for your Lakeland video production. Two, you consider the budget you have. And three, you try to identify who the video is for. Most of the meetings you’ll have during the pre-production process will center around the concept of figuring out to whom to address your videos.

Once you have clearly identified your audience, it makes it easier to choose the type of video, the length of the video, and the tone of the message. The pre-production stage is when you plan everything—from the concept down to the actors you need to hire for the video production. Everything that needs to happen before the actual filming is part of the pre-production phase.

Production

The production phase is the filming part of making the video. Basically, it’s when the plan should be executed to perfection. But filming is more than just about setting up the camera and shouting “action!” It’s about the little things, too, such as taping the wires and cables to the ground so that actors won’t trip on them, charging the batteries, making sure everyone knows their lines, shooting as many b-rolls as possible, and maintaining the tone of the message.

The production head should make sure that everybody knows their lines and responsibilities. Make a list of tasks and post it on the bulletin board to remind people of their tasks.

Post-production

Hopefully, whatever mistakes were done during the filming can be corrected during the post-production. Once the filming is completed, a copy of the video will be sent to the editing team. They will be responsible for converting the raw footage into the final edited form. This team uses some of the most advanced equipment and editing tools to come up with a Lakeland video production for the client.

When looking for a video production company, choose the one which has the most advanced equipment because they will maximize what your raw footage can achieve.