Hiring a professional videographer is a decision that can really make a difference whether you need a professional to document important events, or whether you need one to create a promotional or training video for your company. Many people make the assumption that videography is something that can be done with a camera and time, but a professional handles much more than just shooting the video. They handle lighting, production, editing, framing, and so much more.

There is no denying the advantages that a professional video production can provide you. However, you may find that there are a lot of video production companies available, and it may be difficult to narrow down the search. Fortunately, there are ways to cherry pick the right video production company for your video needs. Here are some things to consider when looking to hire a professional videographer.

What are you trying to get out of this video?

Before anything else, you need to ask yourself what you’re trying to achieve with this video. If you’re looking for a professional to document an event, you need to outline which parts of the event must covered, and which ones should not. If you’re looking for a professional video production to handle a corporate project like a training or a corporate video, then you need to outline what your main goals for these videos are. Is it to increase the number of new hires? To improve company PR? No matter what your goals are, these have to be defined beforehand.

What’s your budget?

As with any professional service, there must be a budget set before shopping around for a videographer. This budget helps you narrow down the company that you want to hire. When looking for a video production company, it helps to ask for quotes from different companies so that you can do a proper price comparison. Remember that cheap doesn’t always mean better, as you typically get what you pay for, especially if you compare it to their past projects and credentials.

Take a look at their most recent projects, and don’t be carried away by their demo reel

When interviewing or considering a video production company, they may show you a demo reel as a sample of their work. Do not allow yourself to be carried away by this because it is usually a compilation of their best works presented in a snazzy format. Look at their full-length projects, preferably a more recent one, so that you can get a feel for what they’re capable of accomplishing now, and what kind of equipment they’re currently using.