When you plan to make a Lakeland video production, the reason is to tell a story about yourself (if it’s a personal video) or about the business you are running. Videos have the power to reach out to a wide range of audience with a simple phrase or a clip. The videos don’t even have to be lengthy at all. As long as they are able to tell the stories in the most compelling way possible, they have already done their job.

Videos are fun marketing ideas

Making videos is fun. Producing videos is fun. Editing videos is fun. Using it for marketing is fun. One of the best things about video productions for businesses is that it’s a fun way to market your products and services. Instead of the usual way of writing an article about the business and asking the media to publish it, videos will appeal to a big market. Videos can be used to answer complaints and inquiries about the business, too.

Videos make your personality shines through

Producing a video will allow your business’ personality to shine through. If you’re a fun business, show that through your video. If you’re a more formal business, then that will be showcased in your videos, too. Whatever kind of personality your business has, it will surely shine through the videos and your customers will get a sense of what you are as a company.

Videos are easy on the eyes

Videos are easier to watch than reading a book. Although reading is important, that’s not what marketing is all about. Promoting your business does not care about the love for reading that we should all inspire in one another.

Videos are simply more enjoyable and they allow viewers to relax because they don’t have to think about what the written words mean. Simply put, videos are more direct in the messages they send. It has a better absorption rate, and it leads to better understanding and acceptance.

Videos can seal the deal

Videos have a way with customers. It is much easier for companies to seal the deal with customers when they are using videos to persuade them. How many people do you know who’ll read an 800-word long article? Not many, huh? Even the book lovers only watch videos if they want to know about a product or a service. They would rather that the answer is showed to them rather than having to read it and “imagine” it.