There are so many business marketing trends you have to keep up with, especially in the realm of photography and videography. If you want to expand your business and boost your brand, here are five trends that you need to know and might have to follow:

Use live video

For some reason, netizens began loving the idea of live video feeds. If they could not attend a specific event, they like to feel that they are still a part of it by watching it via live video. This works, too, if you are organizing an event or there’s a sale happening in your business.

Currently, you can go live on Facebook, Instagram, Twitter, YouTube, and Periscope. You can start going live and attract your usual clientele. You can then save this live stream from that platform and republish it as a native video on your other social media platforms.

Try Boomerang

Launched in just 2015, this standalone app makes mini-videos that are one- to two-second long and can be replayed on a loop either forward or backward. This was originally created for Instagram but has since reached out to Facebook, Twitter, and other social media platforms.

If you’re selling a dress, for example, you can ask your model to swing the skirt around. The app will loop this and customers may find it interesting enough to check out that dress.

Make your own GIFs

You can make GIFs from your own videos. This type of content is usually popular with millennials and Generation X people. They use this type of media to communicate with each other since some people prefer using GIFs and emojis to convey their emotions in text.

Experiment with photo styling and frames

You might have encountered organizations such as WWF making a temporary profile photo frame on Facebook that you can use for free. People who download and use these frames show support for your business or your advocacy. In turn, their own network could also be persuaded to check out your products or your campaigns.

Engage using videos

According to a study by Buzzsumo, “The average video post in April 2017 reached 12.05% of the total page audience, just ahead of photos at 11.63%, links at 7.81%, and status updates at only 4.56%.”

A regular photography and videography post with no media reaches less than 40 percent of a page’s Facebook audience than a post with media (either videos or photos). Uploading a video on your Facebook page has been correlated with increased engagement with your audience.