Hiring a Lakeland video production is an essential part of your business decisions. It’s not a matter of having to produce a video or not because that’s a non-question. You have to have a corporate video to promote your business. However, since you’re saving a good chunk of your capital for the video production, you have to make sure you’re hiring a great and reputable company.
It’s a risky decision: After all, you are paying up front for a project you haven’t seen yet. You are investing in something you still don’t know would result to a good product.
Here are some tips you can follow when hiring a video production company:
Don’t be easily impressed
When you visit a company’s website, it would usually have a demo reel on their homepage. This is a collage of clips from their previous projects. It can be a minute-long video that shows you a variety of clips with a set background music. The purpose is to show you that they have done a number of different projects, and that they can produce what you need. What they don’t show is the entirety of the video, and whether it has been effective for the business or not. A corporate video needs to be more than pretty and wonderful to look at. It has to convey the right message. Dig deeper into the company’s website and look for the full videos. If you don’t see it, you may contact the company and ask them to send you a copy. If they are not willing, that may be a red flag.
Visit the company’s social media sites
A company’s website is not always updated. That’s a bummer, but that’s a reality we have to face. It takes a while for videos to be uploaded on websites, so most companies just update their social media accounts. Always look for the latest project of the company you are checking out. There are basically two sides to this: one, they may just be starting out when they uploaded the video you are watching and there is a good chance that their most recent videos on social media will tell you if the company has improved; and two, they may have been impressive at first, but turned completely mainstream and generic in the long run.
Get quotes from different companies
You don’t have to be stuck negotiating with one Lakeland video production company. Pricing can vary widely, so it’s important that you get quotations from various companies. The process may be tedious, but it ensures that you are getting your money’s worth. When comparing the quotations, consider the prices along with the quality of the projects. Don’t get sucked in by very cheap offers. You have to question why that company’s prices are below the average asking price.