One of the benefits of the proliferation of corporate video is the ability of business owners and managers to introduce the company to new hires, prospective clients, and even investors.
While it’s hard to take care of the business and engage with employees, corporate videos made this possible because you don’t have to be physically present to talk with your employees face-to-face and build relationships with them.
But this is not the only benefit of corporate videos. In fact, corporate videos are used to introduce and brief ta new employee about company policies, the company history, the services, and products offered, and many more. This video can also be used for exhibits and trade shows where investors flock to look for companies that can pique their interest.
So, how do you go about producing a corporate video?
Make an outline
First, make an outline of what you want to include in your video. The most basic things are important, of course—what the company does, the beginnings of the company, the core values and the corporate social responsibility, the projects in the pipeline, the company policies, and the direction the company is currently taking. Make sure to include all the important information that you need a new hire to know or an investor to digest and process.
Hire a video production company
While you can make videos using only your smartphones and mirrorless cameras, this is not always advisable because you will be left with the prospect of having to edit these videos, render them, and make them available for every gadget known to man—computers, smartphones, tablets, etc.
The right video production company can guide you in every step of the process. They will soothe your fears and they will calm you down when you get stressed about how to do this right.
Make sure you will hire a company that has wide experience in making corporate videos. They have to be skillful and with the use of technology, be able to deliver the best kind of video production for your business.
Get ready for the shoot
As a business owner or the manager, you will have to face the camera and “talk” with your audience. List down your talking points and read over your prepared script.
This won’t be live so you will have the time to reshoot things as you see fit. However, to save on time and the energy of the whole video crew, do your duty of learning your talking points.