Corporate video has really evolved over the past few years. The old corporate videos were usually regarded as boring to plenty of audiences, which made it hard for companies to help improve their public image using videos.

After all, having a manager or CEO talk for ten minutes about how great a company is on video isn’t exactly something that would inspire audiences to support their products and services. Today, however, video production companies have become more creative with their approaches to company videos, and you can see this in the various styles and methods that they’ve started to use on their videos.

One of those methods that are beginning to be heavily used in company videos is the voice-over, where a narrator speaks throughout the duration of the video and explains things as they continue to go on.

When done right, this can do a lot for your corporate video, but if done poorly, then it can end up hurting your video. Here are some ways to use this method effectively.

Always have a script handy

Something that a lot of amateurs get wrong about voice-over narration is the effortless nature of the final product of voice-over narration. Because it looks so natural, they assume that the narrator is doing everything on their own, without needing to read from a script or anything like that.

This is false because every good voice-over narration relies on an equally good script to help carry the quality of the production. When planning the use of voice-over in your company video, always create a script beforehand that your narrator will read from. This allows you to help with the flow of the production and guarantees good-quality narration.

Work with a professional

If you choose to use a voice-over for your corporate video, it might be tempting to cut down on costs and have an employee handle the voice-over work.

While this will save you on costs, you should know that in the long run, it might cost you more because of the fact that an amateur voice narrator may have difficulty with controlling the flow of the video without any prior experience.

You also risk having the final voice-over coming off lacking in terms of the overall quality of the narration work. Working with a professional helps cut down on all of these problems ahead of time.

Learn what tools will help boost the production value of your voice-over

When using a voice-over for your corporate video, quality is the number one priority for this. This is mostly because the audience will be listening to the narration, so you have to do whatever it takes to make sure that what they’re listening to is good quality, in terms of the audio and the storytelling.