Tutorial videos are among the most popular types of Lakeland video production that are frequently shared on social media. Your audience is more likely to relate to tutorial videos than on any other type of marketing video.
Businesses have a lot of options when it comes to creating tutorial videos. They can create how-to videos about how to use their products or show their audience how a service they offer can benefit them.
But it’s also tricky to make tutorial videos. They need to be clear, entertaining, engaging, and educational. Your audience needs to learn something from your tutorial videos.
These videos need to be long enough to show every step of how to use a product, but they also need to be short and concise so your viewers won’t get bored. Remember that when creating tutorial videos, the most important information must appear in seconds and the total video duration shouldn’t be longer than a couple of minutes.
So, how do you make stunning tutorial videos? How will you know which topics to make videos about?
Ask Your Followers
The best way is to ask your followers what videos they like to see. What are they most interested to watch? Do they want to watch how to use one of your most technical products? Or, do they want to know what’s your take on other industry news and topics? If they have a particular fondness for one of your products, you may want to give them tips on how to use that product. That will capture their interest more.
Remain Active in Comments
Even if your video is a month or a year old, if there are still people commenting on it, continue to engage with them. Remain active in comments and respond to the messages as long as the video is active. This engagement will push people to share the video with their network of friends and family. If you can, update older videos, so there would be a new crop of shares, likes, and comments.
Be Straight to the Point
Don’t dilly-dally at the start of the video. Be direct and straight to the point. Get to the meat of the content in the first few seconds of the video. Make sure that your instructions are clear and concise so that it’ll be easier for your audience to catch on and follow.
Have a Clear Call-to-Action
At the end of the Lakeland video production, make sure to have a clear call to action. Tell the viewers what you want them to do with the information they learned in the video. Your CTA should push them into action.