We’ve talked about how using Lakeland video production as a means to getting your products and services seen by your target audience. However, what if you’re still in the stages of pre-production and you still haven’t figured out who your target audience is? It’s important to create a video for your products and services for a specific target audience in mind, as these are the people that you want watching your videos. If you create your videos with a specific audience in mind, you can really pinpoint where you want to focus your energy on when it comes to creating the video itself. Here is a brief overview on how to identify your target audience for your videos.

The most important thing when figuring out your target audience is knowing your own product first. What are you trying to offer to the world? When you create a product or a service, you need to first ask yourself, “who needs this product?”. These are the people that you should be learning more about when identifying the target audience for your videos. Learning more about your product and the people who are most likely to need your product is a great first step in identifying your target audience.

Once you’ve got a general idea of who your target audience is, it’s time to narrow it down a little. Try to visualize your average customer, and learn as much as you can about them. Create a kind of profile for your average customer. What would their age range be? Where would be be most likely located? Their occupation? Something interesting about customer profiling is that it’s not only the demographics you need to learn, you also need to know about their “psychographics”, or the psychology of why they would choose to buy the product or service that you’re offering. Interests, hobbies, likes, and dislikes are some of the things that are included in this particular part of the average customer profile.

Once you have your basic customer profile setup, it’s time to start cranking out your content. Do your research about the things that you’ve learned about your average customer and your product, and customize your video content to highlight these. Once you’ve got your videos ready for marketing, the last thing to do is find out which platform works best for your product and where you’re most likely to find your average customer. Of course, YouTube is typically the go-to when it comes to video content, but you can utilize other platforms such as Instagram, Twitter, and Facebook for your video content.