It is no secret that video marketing is one of the most popular forms of digital marketing today. Because of its huge boost in popularity and effectivity, you might be considering hiring a Lakeland videographer to help create an ad for your business.

However, it’s very important to remember that while video marketing and content has been found to be a highly effective tool in the digital marketing world, you still have to know the right way of doing this. You can’t have yourself filmed for five minutes and call it a day, there has to be a strategy behind what you put out in your video content.

To help you out, here are some tips to help you and your Lakeland videographer come up with an effective ad to help boost your business.

Hook your viewers in

When it comes to any form of video content, the first few seconds of your ad are crucial. Online users are consuming content at alarming rates nowadays, and video content has only made it much easier for them to absorb information.

It is so easy for them to ignore your video and move on to something more interesting. Because of this, you need to strategize how to play out the first few seconds of your video in order to hook them in and convince them to watch the rest of your video. Those first few seconds can mean the difference between a new customer and a lost opportunity.

Mind the length

Even though the video format has made it much easier for people to absorb content and information, you still have to pay close attention to how long you’re making your ad. Making your ad too long can cause users to lose interest fairly quickly, so this is definitely something you need to keep in mind.

Video ads are generally very short, around up to 30 seconds long. This is long enough to tell the viewers what they need to know, yet short enough to still keep them engaged.

Give your audience a reason to care

Something that you should keep in mind when putting your ad together is that customers today care just as much about the company as they do the products that they’re selling.

Your ad should be showcasing why customers are supposed to care about your products and how your products and your company can help them. You have to strategize with your Lakeland videographer to figure out how to incorporate that into your video ad.