Whether you’re a videographer, a graphic artist, a public relations specialist, a doctor, a lawyer, an engineer, etc., you must first find your niche before you can work to success.
Finding a niche, the industry where you are focused on will help align your priorities. It will also give you a specific target market on which your marketing strategies will be based upon.
In videography, there are many industries that you can focus on. You can choose a variety—from corporate events to weddings and birthdays and other special occasions to real estate to commercials and advertisements. Any of these niches will be profitable because, in today’s world, people are highly reliant on what they see.
As long as your videos are optimized to be viewed on YouTube, Vimeo, and Facebook, you have a good chance of reaching and accessing your target market. So, how do you find your niche? First, the focus is on what interests you. What are the things that you love looking at and spending time on?
Do you like seeing couples getting engaged and married? Are you interested in how products and services are being marketed? Once you have learned your interests, you’re going to have a pretty good idea of where to focus your skills and talent.
The next thing you need to look at is the profitability of the market. Though videography is highly profitable these days, you need to consider the competition and the level of need in the market.
Commercials and advertisements, for example, are in need of videographers all the time. They need videographers who are trained in creating short video snippets for social media and longer ones for television.
The wedding industry is full of newbie and expert videographers who capture the most important moment of the couple’s life. But if you’re not the kind of person who sees the beauty in weddings and in love, this niche might not be the best one for you.
Wedding videographers need to have emotions. Their videos will reflect what they believe love is and what they see in marriages. If you’re not this person, stay clear away from this industry.
Corporate events are boring for lots of videographers. These are mainly for documentation and there is no real purpose to the video.
Still, companies hire videographers all the time to commemorate special occasions such as company Christmas party, a launching of a new product or service, or a party to welcome a new boss. If you want shooting a structured event, then this one is for you.