If you own a personal blog, video blogging might be what you are doing now. Instead of spending hours writing a single post, you can now simply take a Lakeland video production of yourself saying what you want to tell your readers/viewers, edit it, and post it on YouTube, Vimeo, or simply embed it on your website.

On the other hand, if you own a business and wants to create a video production explaining the many different features of the products or services you are selling, then you are in the right track. Both of these endeavors are after two things—to create exposure and make a profit.

Exposure and viral videos

How many viral blog posts have you seen in the past week? One or probably none, right? Now, how many viral videos have you seen in the past day alone? Browsing through your social media feed will let you know that videos rule the internet these days. Whether it’s a dog sliding down a sledge or a student protest in DC, videos make the internet more interesting. The right video will create an exposure of your brand like no other can. Uploaded to the right platforms, your videos can go viral and it can create the kind of business you have been hoping and wishing for.


Now, once your videos become popular or your website attracts traffic, ads will come knocking on your door. They want to be seen alongside your video blogs. They want their brands to be mentioned in your videos. Because so many people are tuning in to your video blogs, advertising companies will look into the possibility of tapping your enormous influence to get their own brands going. And you will reap the rewards. For every mention of the brand or every recommendation, you should be paid. It’s a simple as that.

Increases conversion rates

If you own a business, persuasion is another key to a successful video. The correct use of visual and sound effects will make it easier for you to persuade your audience to purchase your company’s products. With the right persuasion technique, you could bring success to your business. Video blogging enhances your ability to connect with your audience and engage with them. And once there is a connection, it becomes easier for you to convince them to try your products, subscribe to your services, support your advocacies, or volunteer for your causes. Ultimately, you become successful through the videos.