Corporate video can sometimes be a daunting task for many a video production house. This is because company videos have a bad reputation for being bland and dragging. Instead of conveying a positive impression of your company to customers and investors, it ends up giving off the impression that your company and its culture are both bland and boring.
Remember, these company videos offer viewers a glimpse into your company and its culture, and that the tone that it conveys represents your company. It’s a lot of pressure, and if you mess it up, you may risk losing a valuable customer. If you’re in the process of creating a corporate video, here are some guidelines to help you create a successful one.
Learn the story that you’re trying to tell
Videos are used to tell a story through film. In order for your to tell that story, make sure that you actually understand and learn the story that you’re trying to tell. Corporate video is a blanket term used to describe a video that companies use to promote their companies, but they are not all made the same.
Speak with your clients beforehand, and learn what they’re hoping to achieve with the corporate video that you’re currently producing. Use the information that you’ve gathered and tell the story that your client is trying to say through your video.
Don’t forget the pre-production process
In order to help guarantee success for your company video, you should never forget the pre-production process of a video. This is the planning stage where you all collaborate and outline what you’re planning on doing with this video.
From budget, location, props, and script, all of the logistics of a video production are hashed out during this step. This is where the video is being fleshed out, so it’s important that you do not skip this step. Otherwise, you may realize later on that there are important aspects missing.
Build a connection with your audience
One of the reasons why a corporate video can fail is because the video producers forget one crucial element in the production process: establishing a connection with your audience. It’s hard to care about a company when all you’re watching is a man in a suit droning on and on about the history of the company and its achievements. Tell a story that your audience will care about, and you’re bound to garner more interest that way.
Use social media to your advantage
Finally, use the technology of social media to your advantage when you’re producing a corporate video. Nothing helps get the word out there better than social media. Make use of SEO and internet marketing strategies to help make sure that your video gets maximum exposure.