There’s one costly mistake you need to avoid as a Lakeland videographer: thinking that you don’t need a website to publish your works. It is natural for a videographer to think that he needs only social media to promote himself.

After all, people spend an inordinate amount of time on social media. It is the primary mover of business in today’s industry. If you want to hire a photographer or videographer, you check their social media feeds first.

But this does not mean that websites are not important. For people who would still rather depend on search engines such as Google for information, websites are still their go-to authority when it comes to information. They feel that videographers who have websites are the real deal.

If you don’t have a dedicated website where your works are published, many will think you are a fly-by-night videographer. Investing in websites is a real need for photographers and videographers.

And websites are better for SEO, too. Not better, actually, but essential. Social media is not necessarily the platform you use when you want to improve your search engine page results ranking. Google’s algorithm barely recognized hashtags and trends on social media. They depend on what information they happen to crawl and index from the webpages that they check.

If you’re focusing too much on trending on Twitter, that isn’t the only way to promote your services. Remember that after they have checked what’s so trending about you, any prospective clients would want to check your previous work and they can only do so through your website.

Why not Instagram or YouTube or Facebook? Sure, those will help attract clients, but they won’t do anything for your site’s page results.

If you are thinking long-term, you want not only to attract those that are stuck on social media all-day-long, but also those who’ll search for the right keyword on Google.

But how do you make sure Google recognizes your skills and talent? You can do that through a dedicated website that uses the right keywords, photos, content, navigational elements, and call-to-action buttons.

Sure, it may sound like a lot of work but this work needs to be done if you want to reach your target audience. And honestly, all a Lakeland videographer needs is a well-built website that can be the home base of everything that potential customers want to know about him. Who wouldn’t want to invest in that?