Video marketing is a promotional tool used by businesses to introduce their companies, products and services. In today’s fast-paced world, we want information as quick as we can get it. People are hungry for information, but they have no time to browse through articles and process the details there.
A 2- to 5-minute video is the perfect tool to get your message across–introduce your company and sell your products. A short video should be enough to let your target market know all they need to about your company.
Videos reach out to millions of people
No other marketing tool in the world can reach to as many people as a video marketing. Imagine a Lakeland video production going viral on Facebook and other social media platforms. Your 2- or 3-minute video can reach millions of people in just a short amount of time.
Videos are proven to be more persuasive than other forms of Internet marketing tool because it conveys emotions, which can then be used to convince customers to buy or subscribe to products or services.
Videos are more personal
If you can’t talk with your target audience personally, at least reach out to them through videos. There is no better way to build trust and confidence with your customers than hiring a Lakeland video production company like us.
Instead of them reading an article about your company, they can get to know you and your company better through a video. Through this, they can hear your voice and see you as a “real person.”
Videos are less expensive
Contrary to the popular belief, professional video production is quite affordable. Though it requires a bit of your time (to brainstorm and to shoot), it is still a whole lot cheaper than other traditional marketing tools.
Do you know how expensive it is to have your articles published in the newspapers and magazines? Afterwards, people are just going to throw them away and your message is lost. The video, on the other hand, stays and can be shared with friends at no cost to them.
Videos appear consistently in search engines
Search engines are tricky things. You have to be really knowledgeable on how it works in order for your website and page to appear on the first page of the search engine’s results.
A study done by Forrester found that a video is 53 times more likely to appear on the first page of Google. That’s because search engines look for signs that your content is engaging. A video makes that happen.