SME owners often think that Lakeland video production is merely for the big timers, those who have large capital and massive audience. The misconception is that creating a corporate video is costly and not nearly as effective as traditional marketing methods.

But the advent of technology and the humongous reach of the world wide web made the use of corporate video not only a trend, but a necessity if you want to boost your business’ reputation and brand.

Owning an SME should not stop your from having a corporate video, no matter how “small” you think your business is. Here are five reasons why corporate videos are beneficial for SMEs:

Stay ahead of the competition

It may have changing algorithms, but Google will always look favorable on websites with videos. In fact, it is 53 times more likely to put on the first page of its search results websites that included videos. So, when a potential customer searches for your product or service, he/she will likely find your website faster and easier if it has video content.

Not many SMEs are investing on corporate videos, so this is the perfect time to have one for your website. You can certainly stay ahead of the competition with a competitive and able website.

Free to market

Unlike traditional advertising formats, corporate videos are free to market. You don’t have to continue praying that potential customers will buy a magazine or a newspaper to see your advertisement.

By simply uploading it on YouTube, you’ll have a possible 6 billion unique views in a month since YouTube has 6 million hours of views in a month. It’s free to upload on the video-sharing website, so you don’t have to spend extra to disseminate the video to your target audience.

You can also upload it on Facebook, Twitter, Instagram, LinkedIn, and other social media network sites.

Widen your reach

Facebook has over one billion users online. Twitter has 150 million. LinkedIn has 100 million. If you do not have an online presence, then you are missing out on a massive audience that can digest your message and subscribe to your products or services.

By simply uploading your videos, you’ll have the power to reach an audience you have no way of reaching through traditional methods. Can you imagine that over 700 million YouTube videos are being shared on Twitter every minute? That’s the market you can tap.